CEO, Automation Ninjas
Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft for over 5 years and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.
I’ll talk about how we actually make purchase decisions (by hacking two of the oldest parts of our brains) - and how that affects what we buy. There is some amazing research that has been done recently on this, and a new formula to help businesses be clear on how their products are perceived. When businesses understand this, they can help their customers make more conscious decisions. When we as customers understand this, we can make sure we don’t get duped and get stuck with buyer remorse.
I’ll focus on understanding how this applies to us all, and how we can utilise it in our businesses and in our personal lives.