Ian Worley

Digital Product Strategist and Design Leader

Ian is an award-winning digital product strategist & design leader with over 20 years of experience helping companies leverage emerging technologies to create innovative digital products and services. Ian specialises in utilising User Research and Design Thinking techniques to generate compelling insights that are brought to life through an iterative Human-Centred Design process. A passionate innovator, Ian has lead high-performance, cross-disciplinary teams that have delivered ground-breaking digital products and services in industries spanning media and entertainment, mobile services, travel, e-commerce and finance.

Until recently, Ian was Global Head of User Experience and Design at Morgan Stanley, where for over 7 years he led a team of talented design professionals developing next-generation client-facing and internal software, including Morgan Stanley Matrix, an award-winning platform of client-facing tools and services which continues to set new standards for interface design and customer experience in Financial Services.

Previous to that he was Director of User Experience at Flow Interactive, one of the first User-Centred Research and Design Strategy consultancies in the UK, where he helped companies harness the power of customer insight to develop innovative products and services.

UX in the Enterprise - Lessons from the Front Line

17:35 | Filmed on 9th November 2017 at Dot York 2017

Enterprise UX - Lessons from the inside on staying focussed, driving change and delivering excellence.

After nearly 2 decades working in the agency/consultancy world advising big (and small) companies on how to leverage emerging technology to create new, compelling experiences for customers, I became frustrated with seeing many of those ideas fail to get executed as well as imagined. So in 2010, I decided to go client-side at one of the world’s most influential financial institutions to build an internal design capability that could see products through from concept to delivery. My goal was nothing short of changing a company (and an industry) by demonstrating the value of design. The years following would prove to be some of the most challenging of my career, but also ones in which I delivered some of my best and most impactful work. In this talk I will share some of the lessons I learned on that 7.5 year journey about not losing faith, staying focussed and embracing your role as a change agent by leveraging design tools, process and sensibilities to turn the forces of resistance to our advantage, build trust and ultimately deliver excellence and innovation.

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