Director at Bright Ethics, Marketing Manager at Bytemark
Bethan is an entrepreneur and digital marketing professional from York. She is extremely passionate about understanding and utilising the power businesses have to be a force for good in our world. Since 2014 she has been working on Bright Ethics, an ethical certification that provides a robust and comprehensive standard for business ethics. Outside of work she runs the York Guild of Entrepreneurs and writes about life/technology/food on her blog.
It’s 2018 and the world appears more complex, irrational and in peril than ever.
We are told repeatedly that now is the time to act if we want to avoid catastrophic climate change, devastating global inequality and ever more corrupt, self-interested corporate agendas.
In response to this, increasing numbers of businesses and organisations talk about being “values led,” “purpose driven” and “ethical” - but this raises even more questions:
What does an “ethical” response to these global issues look like for businesses large and small?
Who, or what, gets to decide what is good and bad in this context?
(Clue - algorithms sadly can’t help on this one!)
And most importantly, can we actually make a difference?