Robin Cramp

BBC Connected Studio

Robin is the Market Engagement Manager for the BBC’s Digital Innovation initiative Connected Studio. Established in 2012 Connected Studio has become the rapid development process for the organisation, designed to solve a wide variety of innovation challenges, delivering new and valuable experiences for BBC audiences through piloting new technical, and editorial ideas.

Innovation at the BBC

13:46 | Filmed on 8th June 2016 at DotYork 2016

“Measuring Success is a key principle in everything we do within Connected Studio, and BBC Taster. Testing innovation pilots; whether technical or editorial, against our audience is what Taster is all about. Its those insights that help us iterate our developments, and share those across the BBC to deliver better services.”