Mat Lazenby

Mat Lazenby is a key figure in the region’s creative industries sector and has played an instrumental role in many of York’s more creative initiatives, most recently as part of the group which created the bid for York to become a UNESCO City of Media Arts.

He is a co-founder of the award-winning brand design agency LazenbyBrown and a court member of the Guild of Media Arts.

Measuring Impact

10:08 | Filmed on 8th June 2016 at DotYork 2016

“In 2015 LazenbyBrown were awarded a DBA Design Effectiveness Award. These awards are unique in that they provide solid and compelling proof of the impact design can have on business success. By measuring the impact of an 18 month rebrand project for their client, Rudgate Brewery, they were able to uncover a return on investment for the client of a staggering 1800% over an 18 month period. Turnover was increased by 22% and the brewery reported a 200% increase in the sales of their bottled beer. Mats talk will focus on how these awards have changed the way his agency approaches their projects”