Llara Geddes

Head of UX (Beauty Bay)

Llara Geddes is Head of UX at Manchester-based online make up and skincare retailer Beauty Bay. With a background in Marketing and Customer Service, Llara spent 3 1/2 years in agency-side UX, joining Beauty Bay earlier this year. Llara is also a volunteer organiser at Ladies that UX and a speaker with TechNorth’s Northern Voices. Having left beautiful Edinburgh for grey Manchester last January, she’s loving life in the Northern Capital.

Insight Driven Design

14:22 | Filmed on 9th November 2017 at Dot York 2017

UX/UI teams often receive requests for outputs from many different business areas. And these requests can be rooted in individual or department wants and needs and siloed in nature. Part of our role is to help validate these requests, ensuring that they’re supported by insight and aligned with business goals. I’ll be talking about how we’re updating processes at Beauty Bay to challenge requests coming to the team to ensure that all work we do is driven by both user and business needs.