Kate Ho

Senior Product Manager, FreeAgent

Kate Ho is a Senior Product Manager at FreeAgent, an award-winning online accounting software that’s designed specifically for the way small businesses work. More than 40,000 freelancers and small business owners use FreeAgent to track time against projects, raise invoices, file tax returns and just get on with the work they love – not the paperwork.

Measuring Progress At FreeAgent

13:59 | Filmed on 8th June 2016 at DotYork 2016

“When you decide to include a product feature, there is cost in terms of implementation, and also in maintenance. Measuring the impact of the everything we develop (whether it is about user engagement, happiness, or task completion), clearly defining objectives, and thinking about ideal key results is a key part of any product focused culture.”