A lot of time, skill and effort goes into the things we create but, what happens next? How can we evaluate the success of a project, and then how can we use that to improve what we do?
Hosted by Scott from Modern Folklore.
There is a lot written about getting to launch, how to launch a project successfully, how to make that day or month one a success. But what happens next? I’m interested in exploring the decisions made as we try to shape the future of existing products.
Rachel Andrew is a web developer, writer, speaker and co-founder of the CMS Perch. You can find her writing about business and technology using the links below.
Measuring Success is a key principle in everything we do within Connected Studio, and BBC Taster. Testing innovation pilots; whether technical or editorial, against our audience is what Taster is all about. Its those insights that help us iterate our developments, and share those across the BBC to deliver better services.
Robin is the Market Engagement Manager for the BBC’s Digital Innovation initiative Connected Studio. Established in 2012 Connected Studio has become the rapid development process for the organisation, designed to solve a wide variety of innovation challenges, delivering new and valuable experiences for BBC audiences through piloting new technical, and editorial ideas.
The session at Dot York will share insights of Connected Studio, how the BBC innovates, and importantly collaborates with external digital companies and the processes to get us to launch pilots on BBC Taster to showcase our experiments to our audiences.
Automated remote data capture and reporting came to maturity with web analytic technology. We are applying the same principles to areas where the measurement of success has previously been very difficult to establish, helping organisations to become more efficient and effective, and prove it to funding bodies.
Chris is a founding director of the multi-award winning design consultancy Bright White Ltd. Working predominantly in the museums and heritage sector, the company creates and implements innovative uses of technology in museum interpretation. Chris is also a founding director of a new company, due to be launched 25th April 2016, about which he will speak.
When you decide to include a product feature, there is cost in terms of implementation, and also in maintenance. Measuring the impact of the everything we develop (whether it is about user engagement, happiness, or task completion), clearly defining objectives, and thinking about ideal key results is a key part of any product focused culture.
Kate Ho is a Senior Product Manager at FreeAgent, an award-winning online accounting software that’s designed specifically for the way small businesses work. More than 40,000 freelancers and small business owners use FreeAgent to track time against projects, raise invoices, file tax returns and just get on with the work they love – not the paperwork.
In 2015 LazenbyBrown were awarded a DBA Design Effectiveness Award. These awards are unique in that they provide solid and compelling proof of the impact design can have on business success. By measuring the impact of an 18 month rebrand project for their client, Rudgate Brewery, they were able to uncover a return on investment for the client of a staggering 1800% over an 18 month period. Turnover was increased by 22% and the brewery reported a 200% increase in the sales of their bottled beer. Mats talk will focus on how these awards have changed the way his agency approaches their projects.
Mat Lazenby is a key figure in the region’s creative industries sector and has played an instrumental role in many of York’s more creative initiatives, most recently as part of the group which created the bid for York to become a UNESCO City of Media Arts.
Before co-founding the award-winning brand design agency LazenbyBrown with his business partner Gary Brown, he worked in senior creative positions for a number of agencies in York and Leeds. Mat has developed branding projects for a whole host of businesses including John Smith’s, Tesco, Your Move, Make it York, Theakstons, NHS, Pilot Theatre and Fera.
Mat is also committed to creative education and often speaks in colleges, schools and staff rooms about the developing business challenges that face the creative and digital industries. An award winning designer. Mat was a keen advocate for the creation of a new guild for Media Arts in York and is now a court member of the guild.
FreeAgent is a multi-award winning online accounting system specifically designed to meet the needs of micro-businesses and freelancers.
We help you take care of your business admin day-to-day – from managing your expenses and tracking your time, through to creating and sending professional-looking estimates and invoices to your clients. We also help you keep track of your cash-flow, see how much tax you owe and when it’s due and file VAT, RTI and Self Assessment returns directly to HMRC.
More than 40,000 customers worldwide currently use FreeAgent to manage their business accounts – all done simply without confusing accounting jargon and with a friendly support team to help them stay on track.